Chanel in INR prices

The latest feature on the Chanel website allows you to ponder well enough before you make that much coveted trip to the Chanel store at the Imperial Hotel in Connaught Place, New Delhi. Finally, the prices of all the products are mentioned on the official website.

So, what does this step mean, what are the Wertheimer’s expecting from this strategic move? Is Chanel now actively encouraging purchases on the part of the luxury consumer? How does the move affect brand image? Will it increase the desirability for the consumer or reduce the luxe aura associated with the House of Chanel?

This remains to be seen….



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