Chanel in INR prices

The latest feature on the Chanel website allows you to ponder well enough before you make that much coveted trip to the Chanel store at the Imperial Hotel in Connaught Place, New Delhi. Finally, the prices of all the products are mentioned on the official website.

So, what does this step mean, what are the Wertheimer’s expecting from this strategic move? Is Chanel now actively encouraging purchases on the part of the luxury consumer? How does the move affect brand image? Will it increase the desirability for the consumer or reduce the luxe aura associated with the House of Chanel?

This remains to be seen….

 

2 comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s