The world renowned Luxury jeweler Tiffany & Co has opened its first-ever restaurant, The Blue Box Café, at its flagship store on Fifth Avenue store in New York City. This bright and airy café is located on the fourth floor of the building, with the“Breakfast at Tiffany” breakfast starting at $29.The café decor, is enhanced by heavy usage of the company’s classic robin’s-egg blue motif on everything from the walls to the plates.According to Reed Krakoff, the chief artistic officer of Tiffany & Co., there is an emphasis on showcasing modern luxury. “The space is experimental and experiential – a window into the new Tiffany,”
This brilliant move emphasizes on cultivating experiences for shoppers, considering traditional retailers are now losing customers at their brick and mortar locations to online competitors.For generations of Audrey Hepburn fans, have had the opportunity to retrace her steps from the movie, but now they can truly have breakfast at Tiffany’s, 56 years after the film’s release.So on your next visit to the big apple, order that Breakfast at Tiffany, and perhaps pick a beautiful piece of jewelry, on your way out !
Sources : The New York Times , CPP-Luxury